So, this means that backlinks from trusted sites help your website rank better. Mentions With all these updates, Google's algorithm Business Email List is already robust enough to evaluate the backlinks for a page and offer a good list of results from this network of links. However, we already said that simple mentions of the website are also important Business Email List for off-page SEO. If the robot is able to read and understand the contents of a website, it can also identify how many times other websites mention a brand. If you are able to identify Business Email List the context in which this mention is made, you can also know if that reference is positive or negative. So, mentions of your website or brand on other pages, even if they don't have links, count towards ranking, especially in positive Business Email List contexts. How to do SEO off page in practice? Now that you know what really matters for Business Email List positioning, let's see how to put SEO off page into practice? Check out our tips on how to apply the strategies and Business Email List get relevant backlinks to your site below. Get started with basic on-page SEO strategies Do you remember that we said that SEO on page is a pillar of SEO off page? Without optimizing your Business Email List pages, you probably won't be referred to by other sites. If you were, the traffic generated by the backlinks may be lost, as visitors will become frustrated. Therefore, start your optimization strategies Business Email List for your own pages. Organize website categories, offer easy navigation, use friendly URLs , optimize titles and subtitles, write scannable texts , among other measures. After doing the Business Email List basics of SEO on-page, you can start looking outside. And, while that, it continues to optimize the pages with more advanced techniques. Produce content that deserves to be shared Business Email List One of the most important on-page SEO factors is content.